TAMPA, Fla., April 22, 2015 /PRNewswire-iReach/ — Alipay, Visa Checkout and PayPal Express Checkout are making it easier for consumers to buy online using smartphones and tablets, but despite growing fast checkout use, larger smartphone screens and biometrics, more than 70% of global online payment volume will still come from PCs and laptops in 2018, according to a new market research forecast, Mobile Commerce Forecast, 2015-2018, https://markbeccue.wordpress.com/products/mobile-commerce-forecast-2015-2018/ from Mark Beccue Consulting.
“Merchant adoption of fast checkout is the primary drag on the growth of mobile online purchasing,” said Mark Beccue, president of Mark Beccue Consulting, “Consumers want multiple options for fast checkout payment and they are not getting them.”
Some other key findings:
China represents a significant percentage of mobile commerce payment volume over the forecast period, including 40% of total mobile commerce payment volume in 2015
Fast mobile checkout options will become the battlefield which produces powerful payment providers over the next few years. Contenders in this space include PayPal, Visa Checkout, Alipay, MasterCard MasterPass, UnionPay, Google Wallet and Amazon.
Apple Pay and Samsung Pay will add the enablement of mobile commerce checkout to their mobile payment capabilities in the next two years.
Improving mobile commerce will ironically, improve mobile ad conversion and spend, particularly for mobile search advertising. MBC believes mobile advertising spend will increase over eMarketer forecasts 7-10% each year, year over year, for 2015 through 2018.
The forecast reveals mobile commerce payment volume by payment providers from 2015 through 2018. Market adoption of fast checkout, biometrics and larger screen smartphones were used to develop the forecast model. To view the Mobile Commerce Forecast: 2015-2018 introduction and other details including how to purchase, click here https://markbeccue.wordpress.com/products/mobile-commerce-forecast-2015-2018/.
Mark Beccue is an independent market research analyst with more than 20 years of experience in mobile technology business strategy and market research. For more information go to Mark Beccue Consulting .