Press release today
TAMPA, Fla., March 27, 2015 /PRNewswire-iReach/ — Good news for consumers: mobile data will become more affordable as a new ad supported model called sponsored data begins to replace the “consumer pays” model in several global markets. Sponsored data will prove to be so popular that it will quickly grow to represent more than 23% of global mobile advertising in 2017, according to a new market research report, Sponsored Data: Mobile’s Next Monetization Model, from Mark Beccue Consulting.
“Consumers are nearing a critical crossroads with mobile data,” said Mark Beccue, president of Mark Beccue Consulting, “In some markets, Cisco is forecasting much greater demand for mobile data, but consumers in these markets are near their limits for monthly mobile data spend. Based on our modeling, drastic price reductions and heavy offloading will not be enough to match spend limits with demand. Only the addition of ad-supported sponsored data can help.”
The report identifies six markets where sponsored data will flourish over the next three years. “Our criteria for determining primary sponsored data markets was to identify markets that will be under the most mobile data demand/price pressure that also have high per capita advertising spend. Using this modeling, the U.S. ranks first,” said Beccue. The criteria eliminated what many see as a massive potential sponsored data market – China. “We do not believe the market drivers are present in China for significant market uptake of sponsored data programs,” said Beccue.
Use cases for sponsored data are rapidly evolving, broadening the appeal of sponsored data to a wide range of ecosystem players and end users. The report identifies five use cases as the most likely to drive sponsored data use over the next 3 years – ISPs/Messaging Apps, Mobile Apps, Enterprise BYOD, Marketplaces and Data As Currency.
Identifies and details key market drivers and barriers for sponsored data
Identifies which markets will most likely launch sponsored data, why they will do so and when
Profiles the key companies that will drive market change
Outlines sponsored data use cases and revenue models
Delivers three-year forecasts for sponsored data value, sponsored data ad spend
Mark Beccue is an independent market research analyst with more than 20 years of experience in mobile technology business strategy and market research. To purchase Sponsored Data: Mobile’s Next Monetization Model report, click here. For more information go to Mark Beccue Consulting.
Media Contact: Mark Beccue, Mark Beccue Consulting Inc., 813-777-7527, email@example.com